 ...
Creative Marketing.....
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Recession proof mind -
by an artist Darek Sokol
Dear Business Owner!
First, I'd like to point out a few things that occupy my
mind lately. One of my close friends and business owner, after spending almost
all his savings on marketing this year (in just 3 months he's spent roughly 3
times more then during the entire last year)
has come to realization that nothing really works. No orders, no enquiries,
no phone calls (except salesmen), not even "a wrong number", nothing...
I'm just wondering how many businesses will survive in
the next 1-2 years? How many personal tragedies will change people's lifes for
a long time? How many stories on "hope and failure" someone could write? Will
I grow my optimism and faith or will I give up in the course of slowing down
economy? How many of us will be able to continue with optimistic mind the
things (businesses and careers) that we've started?
I'm looking for all possible ways to encourage and
inspire myself, my friend and others. For more
then 2 last years I've been thinking about new ways to market own my services and
helping others contractors. Being an artists helps me to see a new creative venues and
solutions to the problems that many other people ignore or never are able to
see. Quality Professional is my brain child which I was bearing and nurturing for a
long time. Today is the day of truth. I'm revealing it to the world. I feel like a woman giving a birth to a baby. Will
the baby be strong and
healthy or mediocre and weak? Will she/he be beautiful and easy to love? And
what the future holds for him?
Traditional marketing is dying today. Yellow Pages? -
most of our clients abandoned them. Why? - Because they're not looking just
for our phone numbers anymore! They want to know about our businesses before
they pick the phone! People today need to trust us at least a bit before they
even call.
Does internet marketing work better? I don't know. The
only thing I know is that my own listing on yellowpages.com and superpages.com
and other similar web sites just disappears among hundreds and thousands of my
competitors. Is this worth to invest in this kind of advertisement? I really
don't know. One thing I know for sure, if I stay passive and cease looking for solutions
to the problem in an active and dynamic ways I will be out of business
by the next morning!
Is the fight for best PR (Page Rank) on Google worth our
time? Sure it is. But it can tough and in fact not always that inexpensive. I
believe that SEO (Search Engine
Optimization) is something we all need to use but if we all are doing the same
how many of us will still be on the very first pages of Google, Yahoo! and other
similar search engines? They can contain only limited number of listings.
Is Service Magic working for you? It's not for me, that's
for sure! I don't like to be fooled around and believe that the lead I'm
buying from them is sold only to me. If the same lead is sold to 4-8 other
local contractors it lowers my chances to get the job significantly. But I
still need to pay for the leads. And when I hear
that the same leads are being sold the very next day on the aftermarket to another
marketing companies it really makes me mad!!! If it's working for you,
that's great!
Is Handyman Connection the best solution? Not for me! I
don't like when somebody is marking up my price another 50% or more. Not good
for the end consumer and not good for me.
Do you like constantly posting and reposting your ads on
Craigslist? You should still do it.
But when I see that all advertising web sites, yellow
pages, and other popular sources are so saturated with my competitors ads, my mind tells
me to go somewhere else. Usually I use all my contact lists and word of mouth, but we
all know that today this is also not enough. We need places where there is no
crowd, where our business listing will stand out and will speak louder. We
need places in which people see difference, value and prestige. We need to be
in those places where more trust is being built. Finally, we need to be in
those places where we will not be ripped off right away and where we can get the most
value for our hard earned money.
Has Quality Professional a chance to become one of those
places? Will customers (homeowners) enjoy and trust this new service? I don't
know. Will people accept the idea of our Rewarding System? Will they like gift
cards and cash prizes when they hire our Professionals? I don't know? You,
dear reader, tell me what you think.
Is a quality business listing on a clean, easy to
navigate, nice looking web site which is affordable and available only to quality professionals who
are proud of providing the highest possible services the answer we are
looking for? You tell me.
My mind tells me that if we eliminate the unnecessary
crowd, clear the space around us, our listing will be more visible. This is
why I've created "1 PRO System" where only one selected
professional per trade in town (or ZIP-code) will have all the leads that are
coming from his/her area thru our system. In other words, less competitors - more
jobs for best contractors. But the pressure for the public is so strong
already that we will probably end up having "3 PROs System" (but no more than
that, ever).
Our members will be listed not only on
QualityProfessional.net but we will double, triple, and quadriple their
presence by listing them on all of our existing and future web sites. For the fracture of what
they would pay somewhere else we will continue to elevate their businesses up
to the next level. We will encourage and invite homeowners to use our members'
services, post reviews and honest ratings and we will keep rewarding them for doing so with our weekly cash
rewards.
My creative mind will not stop working till we all get
there. Till we all, YOU dear business owner and I will experience the
difference between Quality Professional and other "similar" services. We Care,
and we want to help you. And we want to become like no other, next to
none in quality, targeted and personalized marketing, as well as customer
service to our members.
Here at Quality Professional we decided to hire marketing
specialists who dare to think and work different than traditional way. We're
constantly looking for new, creative and unique ways to generate quality leads. We also
want to encourage you to share with us your experiences and ideas on how to
market our businesses more effectively in today's tough economy. We are hoping
that one day Quality Professional will become a widely recognized and renown
community of trusted and recommended professionals who never lower their
quality standards.
Today, as we are launching this web site, we are inviting
you to become a part of this new community. We promise that you won't become a
"lost link" here. We want to hear about your business, about your struggles
and successes. Don't hesitate to send us a note.
Darek Sokol
Quality Professional Team
www.QualityProfessional.net
Darek
Sokol is a Polish artist who paints murals in Colorado.
You can see his work
at www.EuropeanPainter.com
He is also a Marketing Team Coordinator at Quality Professional.
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